BRANDING
2015
AL SHUROOQ
The Sharjah Investment and Development Authority, also known as Shurooq, is the driving force behind the transformation of Sharjah. Guided by our traditions and inspired by innovation, we are committed to enhancing Sharjah’s appeal as an investment, tourism and business destination. An independent government entity, we facilitate, partner and connect investors, corporations and entrepreneurs with the right opportunities.
The challenge for Shurooq is to promote the Sharjah music festival through online and offline channels
Boopin created a video presentation for Sharjah Music Festival and promoted it online marketing, one of which is through placing an ad in wetransfer. Newspaper print were also initiated to support the campaign
the campaign received a good response from the target audience. The impressions were at par with the allotted KPI, the optimal usage of digital channels was sufficient in promoting the camping.
