Established in 1982, Barbican is one of the leading malt beverages in Saudi Arabia and the UAE since 2005. Barbican has always choice of the youth of the region. The brand represents them as it understands them and speaks their language. Barbican is courageous, chivalrous, loyal, genuine, and open.
Barbican needs to initiate a brand-new campaign that will help to continuously nurture the brand to its target audience
Instigated various social media strategy for Barbican which includes social activations and complete content matrix,
Boopin were able to exceed the engagement rate of the page from its target audience. All campaigns were executed properly