About Programmatic Advertising
Programmatic media buying, marketing, and advertising is the process of purchasing and advertising space in real time. It is referring to the use of software to buy digital advertising. During this process, any placement or bidding is being done via automated bidding scheme. It is because the use of manual trading that involves human intervention.
Programmatic media buying allows a person or organization to customise certain campaign to target certain group of audience in the right time. It also include context through their digital footprints, cookies, and other behavioral patterns. Programmatic will get full control over the publishers, audience demographics that you would like your ads need to shown. Programmatic process enables the business to convey their message and rather than creating a general campaign or ads that only focuses on impressions or the number of people/accounts seeing the ads without making sure that the ad is being served to the right audience or not.
A few years back, the method of buying and selling display ads on the internet is the same process as placing ads in TV and print. It requires negotiation from the advertisers to get the desired space at the desired budget. Then comes the game changer, the programmatic advertising, where everything is being automated. Today, programmatic Ads reaches 98% of the internet with accumulated 15 billion impressions. Programmatic’s versatility enables ads which is being shown on different devices and screens for a wider range of clientele.
Programmatic buying allows real-time bidding (RTB) from all bidders in an open market or open auction. It also allows a more secure and private marketplace for certain bidders. Ad inventory is often restricted to control the flow of the ads and about where the ads will run. One of the biggest advantages of programmatic advertising is its ability to work with huge data to improve ad spend. Programmatic advertising is flexible with aggressive campaigns with a well-defined subset.
Aside from the obvious benefits that have mentioned, here are some of the advantages of programmatic advertising or media buying:
Targeted. Through programmatic advertising, you can rest assured that your ads visibility is to your target audience or audiences that display an intent towards your offerings. Through cookies and algorithm, it can read the behavior of the people online, it distinguishes the pattern of their browsing history and real-time online activities.
Tracked. Programmatic allows advertisers to track their campaigns, to know where your ad is being placed, ads engagement rate. This capability leads advertisers to manipulate their campaigns and adjusts their budget.
Leads. Since programmatic advertising is efficient in capturing the right audience made an attraction of qualified and quality leads. Thus, creating a lower rate of cost per click (CPC) yet, increasing the chance of increasing Rate of Return (ROI) & Key Performance Indicator (KPI).
Programmatic means as the game changer in online advertising. It’s an ultimate alternative to that of traditional media buying
To put it , the process involves a very simple analogy that only revolves within milliseconds. When a user goes to a certain web page, if the page has an ad space, as it loads, that particular space will be open for real-time bidding. The platform responsible for the auction called as ad exchange, it also collects the information of the user and the web page itself. , the ad space will go for the highest bidder which will show as soon as the page loads up.
Every time an ad appears in an ad space it increases its rate of impression which is valuable because it means exposure to your target audience. The more exposure an ad has, needless to say, the more chances of increasing the click-through rate, so, bigger chances of generating quality leads for the business. This process is being done throughout the lifecycle of a certain ad or campaign as a whole.
Moreover, through RTB advertisers would no longer have to buy an ad space for a specific website at a specific campaign period. Instead, ads is visible to all relevant users only, this also provides advertisers to control their digital spends on a real-time basis
For every campaign that you will entrust us, with our programmatic advertising platform, Boopin will make sure that everything will work effectively, efficiently and most of all, favorable to you.
Our programmatic platform combines pertinent data necessary to distinguish and segment different kinds of audiences doing a different thing on the internet. Our data-driven programmatic advertising platform helps brands connect with their target audiences on a real-time basis. We understand how important it is to make sure that all ads being placed are seen by the audiences who shows interest to the product or services. it will not just save an organization from spending a lot of money but it will greatly affect them in generating quality leads.
We aim to enhance the experience of our clients by providing various services such as tailored ad formats, social listening, engagement monitoring, programmatic display, niche audience segment, programmatic retargeting and others.
Our main goal is to be of assistance in realizing the highest possible ROI for your business with less digital spend. Our streamlined campaign strategies will help magnify your potentials and position your brand in the market. Moreover, our competent digital marketers have will devise the most effective plan or course of action to deliver the best output in every campaign.
Publishing relevant content, created specifically for your intended users, is the number one driver of your search engine rankings since it increases site visit, which improves your site’s authority and relevance.
Start off by identifying a keyword phrase for each page of the website and then think about how your reader might search for that specific page or the information that is available on it. Make a list of the important keyword phrases and then repeat them several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. Incorporating bold, italics and heading tags not only enhance the website’s appearance, but also makes it more likely for the keywords to register with the search engines, automatically moving its ranking up in searches.
Another important activity is to ensure that content is regularly updated; this is because up-to-date content is viewed as one of the best indicators of a site’s relevancy, an important ranking factor used by search engines. Besides relevancy, the other criterion used by search engines is authority or credibility of a web page, which is evaluated on the basis of its link-ability to other sites. Adding company and guest blogs, newsletters, ebooks, tutorials, infographics and charts on the website help in attracting new links. Remember, the total number of links is important, but it is equally important to acquire them from a popular and reliable domains because search engines have strict rules against unnatural or paid links.