About Programmatic Advertising
Programmatic media buying, marketing, and advertising is the process of purchasing and advertising space in real time. It is basically referring to the utilization of software to buy digital advertising. During this process, any placement or bidding is being done via automated bidding scheme instead of manual trading that involves human intervention.
Technically, programmatic media buying allows a person or organization to custom-made a certain campaign to reach a certain group of the target audience in the right time and context through their digital footprints, cookies, and other behavioral patterns. Through programmatic, you have the full control over the publishers and the demographics of the audience that you would like your ads to be shown to. This process enables the business to convey their message effectively and efficiently rather than just creating a general campaign or ads that only focuses on impressions or the number of people/accounts seeing the ads without making sure that the ad is being served to the right audience or not.
A few years back, the methodology of buying and selling display ads on the internet is basically the same process as placing ads in TV and print. It requires negotiation from the advertisers to get the desired space at the desired budget. Then comes the game changer, the programmatic advertising, where everything is automated. Today, programmatic Ads reaches 98 percent of the internet with accumulated 15 billion impressions. Programmatic’s versatility enables ads to be shown on different devices and screens for a wider range of clientele.
Programmatic buying allows real-time bidding (RTB) from all bidders in an open market or open auction. It also allows a more secure and private marketplace for certain bidders; ad inventory is oftentimes restricted to control the flow of the ads and as to where the ads will run. One of the biggest advantages of programmatic advertising is its ability to work with huge data to improve ad spend. It simple simply means that programmatic advertising is flexible and can work with aggressive campaigns with a well-defined subset.
Aside from the obvious benefits that have been mentioned, here are some of the advantages of programmatic advertising or media buying:Targeted. Through programmatic advertising, you can rest assured that your ads will only be seen by your target audience or audiences that display an intent towards your offerings. Through cookies and algorithm, it can read the behavior of the people online, it distinguishes the pattern of their browsing history and real-time online activities.
Tracked. Programmatic allows advertisers to track their campaigns, it provides information as to where your ad is being placed, the rate of engagement that the ad has been getting. This capability leads advertisers to manipulate effectively their campaigns and adjusts their budget accordingly.
Leads. Since programmatic advertising is very efficient in capturing the right audience, this constitutes the attraction of qualified and quality leads, thus, creating a lower rate of cost per click (CPC) yet, increasing the chance of augmenting the desired Rate of Return (ROI) and target Key Performance Indicator (KPI).
Programmatic is considered the game changer in online advertising. It’s an ultimate alternative to that of traditional media buying
To put it simply, the process involves a very simple analogy that only revolves within milliseconds. When a user goes to a certain web page, if the page has an ad space, as it loads, that particular space will be open for real-time bidding. The platform responsible for the auction is called ad exchange, it also collects the information of the user and the web page itself. Technically, the ad space will be given to the highest bidder which will show as soon as the page loads up.
Every time an ad appears in an ad space it increases its rate of impression, this impression is valuable because it means exposure to your target audience, the more exposure an ad has, needless to say, the more chances of increasing the click-through rate, therefore, bigger chances of generating quality leads for the business. This process is being done throughout the lifecycle of a certain ad or campaign as a whole.
Moreover, through RTB advertisers would no longer have to manually purchase an ad space for a specific website at a specific campaign period. Instead, ads will be distributed to all relevant users only, this also provides advertisers to control their digital spends on a real-time basis
For every campaign that you will entrust us, with our programmatic advertising platform, Boopin will make sure that everything will work effectively, efficiently and most of all, favorable to you.
Our programmatic platform combines pertinent data necessary to distinguish and segment different kinds of audiences doing a different thing on the internet. Our data-driven programmatic advertising platform helps brands connect with their target audiences on a real-time basis. We understand how important it is to make sure that all ads being placed are seen by the audiences who shows interest to the product or services. it will not just save an organization from spending a lot of money but it will greatly affect them in generating quality leads.
We aim to enhance the experience of our clients by providing various services such as tailored ad formats, social listening, engagement monitoring, programmatic display, niche audience segment, programmatic retargeting and others.
Our main goal is to be of assistance in realizing the highest possible ROI for your business with less digital spend. Our streamlined campaign strategies will help magnify your potentials and position your brand in the market. Moreover, our competent digital marketers have will devise the most effective plan or course of action to deliver the best output in every campaign.
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