We consider Digital Marketing our home. We’re constantly learning, growing, and improving along with your own growth.
For us, Digital Marketing is our home. It's the place where we constantly learn, develop and improve our skills. With years of experience in the industry and a track record of delivering results that exceed expectations, we work with a wide range of clients worldwide.
When running ads online to market your products, services, business, or to create brand awareness, you are operating online advertising.
Pay per click, or PPC, is a type of digital advertising where companies pay a fee for each user clicks on the ad. Paid search advertising is a popular form of PPC advertising. In PPC search advertising, companies bid on ad placement to appear as sponsored links on the results page of search engines such as Google, Bing Baidu and Yandex. When users search for keywords related to the business, the ad appears at the top of the results page. The search engine charges less for the most relevant ad campaigns. The lower the cost per click, the higher the profit from the PPC campaign.
Display advertising is what we think of as digital advertising in general. This form of digital advertising uses photos, videos, logos, graphics, and rich media to drive users to the landing page. Many markers use these display ads to increase brand awareness and retarget existing users who have already visited the website. To get more clicks and conversions, display advertising targets people with specific characteristics. What makes it different from search advertising is that digital ads can appear on various websites in other formats and sizes. To be precise, there are many types of display advertising and here is a short list;
Social ads are the fastest way to connect with your target audience on specific networks so that the targeted customers can see the brand in their feeds. The main social networks that offer advertising opportunities are Facebook, Instagram, LinkedIn, YouTube, Twitter, Snapchat, etc. The best brands are finding creative ways to use social media to share their experiences with customers.
A PPC ad network is a platform that delivers ads to users. Google Ads is an example of an ad network.
The most popular locations for PPC includes search results, social media and other third party websites
The main display unit is banner but there exist rich media, online video, full-page sponsorship and other formats.
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