Overview

Brand
JYSK Group
Established in 2001, The JYSK Group functions as an umbrella firm to several cosmetics and skincare companies incorporated in Singapore as well as affiliated to several more overseas with our corporate headquarters located in Singapore Under the JYSK group, there are 3 skin care aesthetics brand under them, namely IDS Skincare, IDS Aesthetics, IDS Clinic which all provides Skincare, Aesthetics and facial medical procedures

Challenges

With competition within the skincare and aesthetics industry ramping up, JYSK looks to promote their 3 brands through an integrated campaign with different objectives for each of them:

IDS Skincare
Challenge for Boopin: How to support and enhance the brand campaign to achieve 1st to mind when it comes to Skincare products.

IDS Aesthetics
Challenge for Boopin: It will be driving quality leads to increase monthly billing counts with heightened traffic for Novena and level up to a sustainable level of crowd within the shortest time when Robinsons branch opens.

IDS Clinic
Challenge for Boopin: To think how to reach out to Indonesian patients who are coming to Singapore for Medical Aesthetics Services.

Solution

Entrusted by JYSK with the challenges, Boopin went on to develop a series of digital campaign with “out of the box” visuals supported by our expertise in digital programmatic media buys

KPIs/ Achieved

With the campaigns running, we have over 100 weekly signups and store visits combined which is a significant increase of the pre campaign 10 signups and visits per week

Overview
Brand
IQVIA is a world leader in using data, technology, advanced analytics and expertise to help customers drive healthcare – and human health – forward. Together with the companies they serve, they are enabling a more modern, more effective and more efficient healthcare system, and creating breakthrough solutions that transform business and patient outcomes.

Challenges
When it comes to Human Science, there are challenges for medical and pharmaceutical companies to reach out to the masses. In this age of digital data policies and geographical digital restrictions on medical advertising, medical and pharmaceutical companies faces an uphill tasks in driving patient recruitment for medical testing and research.

Solution
As one of the appointed marketing agencies for IQVIA APAC, Boopin was tasked to develop digital channels for their recruitment and research needs throughout APAC. Boopin had to be familiar with each countries’ digital policies in order to conceptualised and develop campaigns that does not violate any laws/ guidelines within the region that we are running the campaign at. We have a team of digital specialists and copywriters that has the capability to rewrite medical/ technical content into a more mass market friendly context.

KPIs/ Achieved
We had ran over 20 campaigns for IQVIA and it’s partners over a 1 year period and have overachieved in our recruitment and awareness KPIs set.

Ding Feng Auction is a Singapore based company which provides Feng Shui / Geomancy products and services with daily Facebook “Live Auction” as main digital asset.

Boopin’s scope of work was to gain awareness, increase followers/viewers of live auction, and ultimately increase sales.

Singapore’s home-grown brand, Orient Crown, specialises in watch winders, which are devices used to preserve the quality of automatic watches by winding them when stored. With over 100 designs, Orient Crown’s watch winders are supported by state-of-the-art Japanese motors and are designed to articulate sheer luxury and ensure absolute functionality.

In line with Orient Crown’s first participation in Baselworld-Switzerland, Boopin was tasked to drive awareness of their 20 new designs as part of their innovative range of watch winders, as well as drive traffic to both their stand and website, prior to and during the event.

Overview

Brand
Established in 1980, Manulife Singapore provides insurance, retirement and wealth management solutions to meet the financial needs of customers across various stages of their lives. With over 600 staff employed locally, their diverse presence is bolstered by their multi-channel distribution network which is made up of agency force, bank partners and financial advisory firm.

Challenges

There are approximately 1 million Chinese new immigrants, students and working professional residing in Singapore. Chinese, though living abroad, prefers to use digital media platforms like WeChat, Weibo, TikTok, Baidu so on so forth as their preferred language use is still Chinese in general. In order to promote the services and products Manulife Singapore has to offer to the Chinese audience, Manulife had to looked beyond the conventional digital platforms like Google or Facebook to reach the intended audience

Solution

Boopin was entrusted to come up with a campaign proposal on how we can leverage on the Chinese social media platform, WeChat to promote and push Manulife’s product and services out to the Chinese Audience residing in Singapore.

First we had to develop and setup an Official WeChat Account for Manulife Singapore and follow up with a series of “soft approach” lifestyle related articles, comic strip, news features to grow following of our official account. A suitable media plan along with integration of KOLs was implemented to enhance the account growth.

KPIs/ Achieved

The target was to reach 12,000 followers by the end of a 5 month campaign. In a period of 4 months, we had reached a total of 13,800 followers and growing on Manulife’s Official Account and had generated a total of over 1,000 plus sales leads and counting

Overview:

Boopin were able to meet the KPI that IG Forex instigated from the very beginning, all CTR and Impressions were able to deliver on every campaign, conversion rate rose up to 2,19%. As a result, IG Forex was able to gain more website visits, leads and even sales for the span of the campaign.

Challenges:

To carry out this lead generation campaign, we used different tools such as social media, Google AdWords & Search and Oracle platform.

To carry out this project, our team provided a great effort to accomplish 40 million impressions, 8 million users were able to reach us and use our service, based on that we had 450 thousand clicks, 300 thousand downloads in 7 months and finally we received more than 12 thousand leads

Aim
To sell 180 cars in the UAE market in the first launch months though Online Leads

Challenge
Parallel Patrol 2019 model liquidation campaign with an attractive offer

Strategy/ What did we do differently
Audience analysis and adapting creative approach for the same with highlighting as Off-Road car
Targeting specific nationalities like Emiratis and mid-aged men with interest in business and interest in sports events, watch videos of extreme sports on YouTube

Results
2300+ online leads in one month
200+ cars sold including upgrades from Patrol 2019

Nissan eCommerce is a unique platform to sell Nissan cars – Certified Pre-owned and New. It was a new thing in the market and needed a lot of awareness

Aim
To create awareness, engagement and traffic to the website and sell 30 New cars every month

Challenge
People prefer reserving cars by physically walking in the dealership and won’t reserve until they see the car

Strategy/What did we do different
– Interactive creative with dynamic finance calculator
– Dynamic creative adaptation which is AI-driven to show car listing based on the user behavior and preference to increase engagement
– Rich media approach to spread awareness and be top of mind
– Targeted mostly Websites where users go to browse through used car listings like Dubizzle to redirect traffic

Results 
– Successful Phase 1 with bounce rate less than 45% and decreasing every month
– Boosted organic traffic to 22,000 organic unique users in 2nd month
– Returning users ratio increased to 34% by 2nd month

Overview

Brand
The Sino-Singapore Tianjin Eco-city (SSTEC, simplified Chinese: 中新天津生态城; traditional Chinese: 中新天津生態城; pinyin: Zhōng-Xīn Tiānjīn Shēngtài Chéng) is the result of a collaborative agreement between the governments of China and Singapore to jointly develop a socially harmonious, environmentally friendly and resource-conserving city in China.

Designed to be practical, replicable and scalable, the Tianjin Eco-city will demonstrate the determination of both countries in tackling environmental protection, resource and energy conservation, and sustainable development, and serve as a model for sustainable development for other cities in China.

Challenges

The problem faced by Tianjin Eco-city was it’s location which is located 40km away from Tianjin’s City Centre. Unless you are already working in Tianjin Eco-City, you would probably not consider investing an apartment there. They also faced challenges in attracting businesses to setup within Eco-city

Solution

Boopin was tasked to undertake the responsibility of developing a whole new brand image to the masses, highlighting the perks of investing, living and working in Eco-city through a series of above and below the line ad campaigns.

KPIs/ Achieved

Since the series of branding campaign started, the population of Eco-city grew from a mere 5,000 residents to approximately 120,000 residents today