Established in 2001, The JYSK Group functions as an umbrella firm to several cosmetics and skincare companies incorporated in Singapore as well as affiliated to several more overseas with our corporate headquarters located in Singapore Under the JYSK group, there are 3 skin care aesthetics brand under them, namely IDS Skincare, IDS Aesthetics, IDS Clinic which all provides Skincare, Aesthetics and facial medical procedures
With competition within the skincare and aesthetics industry ramping up, JYSK looks to promote their 3 brands through an integrated campaign with different objectives for each of them:
Challenge for Boopin: How to support and enhance the brand campaign to achieve 1st to mind when it comes to Skincare products.
Challenge for Boopin: It will be driving quality leads to increase monthly billing counts with heightened traffic for Novena and level up to a sustainable level of crowd within the shortest time when Robinsons branch opens.
Challenge for Boopin: To think how to reach out to Indonesian patients who are coming to Singapore for Medical Aesthetics Services.
Entrusted by JYSK with the challenges, Boopin went on to develop a series of digital campaign with “out of the box” visuals supported by our expertise in digital programmatic media buys
With the campaigns running, we have over 100 weekly signups and store visits combined which is a significant increase of the pre campaign 10 signups and visits per week