IQVIA is a world leader in using data, technology, advanced analytics and expertise to help customers drive healthcare – and human health – forward. Together with the companies they serve, they are enabling a more modern, more effective and more efficient healthcare system, and creating breakthrough solutions that transform business and patient outcomes.
When it comes to Human Science, there are challenges for medical and pharmaceutical companies to reach out to the masses. In this age of digital data policies and geographical digital restrictions on medical advertising, medical and pharmaceutical companies faces an uphill tasks in driving patient recruitment for medical testing and research.
As one of the appointed marketing agencies for IQVIA APAC, Boopin was tasked to develop digital channels for their recruitment and research needs throughout APAC. Boopin had to be familiar with each countries’ digital policies in order to conceptualised and develop campaigns that does not violate any laws/ guidelines within the region that we are running the campaign at. We have a team of digital specialists and copywriters that has the capability to rewrite medical/ technical content into a more mass market friendly context.
We had ran over 20 campaigns for IQVIA and it’s partners over a 1 year period and have overachieved in our recruitment and awareness KPIs set.