TIMELINE
DELIVERABLES
Nissan eCommerce Launch: Phase 1
Nissan eCommerce is a unique platform to sell Nissan cars – Certified Pre-owned and New. It was a new thing in the market and needed a lot of awareness
Aim
To create awareness, engagement and traffic to the website and sell 30 New cars every month
Challenge
People prefer reserving cars by physically walking in the dealership and won’t reserve until they see the car
Strategy/What did we do different
– Interactive creative with dynamic finance calculator
– Dynamic creative adaptation which is AI-driven to show car listing based on the user behavior and preference to increase engagement
– Rich media approach to spread awareness and be top of mind
– Targeted mostly Websites where users go to browse through used car listings like Dubizzle to redirect traffic
Results
– Successful Phase 1 with bounce rate less than 45% and decreasing every month
– Boosted organic traffic to 22,000 organic unique users in 2nd month
– Returning users ratio increased to 34% by 2nd month

