TIMELINE
Feb to Mar 2019
DELIVERABLES
Orient Crown Baselworld 2019 Campaign
Singapore’s home-grown brand, Orient Crown, specialises in watch winders, which are devices used to preserve the quality of automatic watches by winding them when stored. With over 100 designs, Orient Crown’s watch winders are supported by state-of-the-art Japanese motors and are designed to articulate sheer luxury and ensure absolute functionality.
In line with Orient Crown’s first participation in Baselworld-Switzerland, Boopin was tasked to drive awareness of their 20 new designs as part of their innovative range of watch winders, as well as drive traffic to both their stand and website, prior to and during the event.

