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TIMELINE

DELIVERABLES

MEDIA PLANNING / BUYING

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IQVIA

Overview
Brand
IQVIA is a world leader in using data, technology, advanced analytics and expertise to help customers drive healthcare – and human health – forward. Together with the companies they serve, they are enabling a more modern, more effective and more efficient healthcare system, and creating breakthrough solutions that transform business and patient outcomes.

Challenges
When it comes to Human Science, there are challenges for medical and pharmaceutical companies to reach out to the masses. In this age of digital data policies and geographical digital restrictions on medical advertising, medical and pharmaceutical companies faces an uphill tasks in driving patient recruitment for medical testing and research.

Solution
As one of the appointed marketing agencies for IQVIA APAC, Boopin was tasked to develop digital channels for their recruitment and research needs throughout APAC. Boopin had to be familiar with each countries’ digital policies in order to conceptualised and develop campaigns that does not violate any laws/ guidelines within the region that we are running the campaign at. We have a team of digital specialists and copywriters that has the capability to rewrite medical/ technical content into a more mass market friendly context.

KPIs/ Achieved
We had ran over 20 campaigns for IQVIA and it’s partners over a 1 year period and have overachieved in our recruitment and awareness KPIs set.

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DELIVERABLES

WEBSITE DESIGN / DEVELOPMENT

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Mokuzai

It is a Dubai-based start-up company, which specializes in design, fabrication, and buildup for all your business and brand requirements.

We execute events, exhibitions stands, concerts, conferences, television studios, including other integrated services like public relations, campaign activations, etc

TIMELINE

Nov 2018 - Feb 2019

DELIVERABLES

MEDIA PLANNING / BUYING

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Ding Feng FB Live Auction Campaign

Ding Feng Auction is a Singapore based company which provides Feng Shui / Geomancy products and services with daily Facebook “Live Auction” as main digital asset.

Boopin’s scope of work was to gain awareness, increase followers/viewers of live auction, and ultimately increase sales.

TIMELINE

April - May 2019

DELIVERABLES

MEDIA PLANNING / BUYING

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JYSK Aesthetics

Overview

Brand
JYSK Group
Established in 2001, The JYSK Group functions as an umbrella firm to several cosmetics and skincare companies incorporated in Singapore as well as affiliated to several more overseas with our corporate headquarters located in Singapore Under the JYSK group, there are 3 skin care aesthetics brand under them, namely IDS Skincare, IDS Aesthetics, IDS Clinic which all provides Skincare, Aesthetics and facial medical procedures

Challenges

With competition within the skincare and aesthetics industry ramping up, JYSK looks to promote their 3 brands through an integrated campaign with different objectives for each of them:

IDS Skincare
Challenge for Boopin: How to support and enhance the brand campaign to achieve 1st to mind when it comes to Skincare products.

IDS Aesthetics
Challenge for Boopin: It will be driving quality leads to increase monthly billing counts with heightened traffic for Novena and level up to a sustainable level of crowd within the shortest time when Robinsons branch opens.

IDS Clinic
Challenge for Boopin: To think how to reach out to Indonesian patients who are coming to Singapore for Medical Aesthetics Services.

Solution

Entrusted by JYSK with the challenges, Boopin went on to develop a series of digital campaign with “out of the box” visuals supported by our expertise in digital programmatic media buys

KPIs/ Achieved

With the campaigns running, we have over 100 weekly signups and store visits combined which is a significant increase of the pre campaign 10 signups and visits per week

TIMELINE

Feb to Mar 2019

DELIVERABLES

MEDIA PLANNING / BUYING

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Orient Crown Baselworld 2019 Campaign

Singapore’s home-grown brand, Orient Crown, specialises in watch winders, which are devices used to preserve the quality of automatic watches by winding them when stored. With over 100 designs, Orient Crown’s watch winders are supported by state-of-the-art Japanese motors and are designed to articulate sheer luxury and ensure absolute functionality.

In line with Orient Crown’s first participation in Baselworld-Switzerland, Boopin was tasked to drive awareness of their 20 new designs as part of their innovative range of watch winders, as well as drive traffic to both their stand and website, prior to and during the event.

TIMELINE

April 2019 - Ongoing

DELIVERABLES

MEDIA PLANNING / BUYING

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Manulife

Overview

Brand
Established in 1980, Manulife Singapore provides insurance, retirement and wealth management solutions to meet the financial needs of customers across various stages of their lives. With over 600 staff employed locally, their diverse presence is bolstered by their multi-channel distribution network which is made up of agency force, bank partners and financial advisory firm.

Challenges

There are approximately 1 million Chinese new immigrants, students and working professional residing in Singapore. Chinese, though living abroad, prefers to use digital media platforms like WeChat, Weibo, TikTok, Baidu so on so forth as their preferred language use is still Chinese in general. In order to promote the services and products Manulife Singapore has to offer to the Chinese audience, Manulife had to looked beyond the conventional digital platforms like Google or Facebook to reach the intended audience

Solution

Boopin was entrusted to come up with a campaign proposal on how we can leverage on the Chinese social media platform, WeChat to promote and push Manulife’s product and services out to the Chinese Audience residing in Singapore.

First we had to develop and setup an Official WeChat Account for Manulife Singapore and follow up with a series of “soft approach” lifestyle related articles, comic strip, news features to grow following of our official account. A suitable media plan along with integration of KOLs was implemented to enhance the account growth.

KPIs/ Achieved

The target was to reach 12,000 followers by the end of a 5 month campaign. In a period of 4 months, we had reached a total of 13,800 followers and growing on Manulife’s Official Account and had generated a total of over 1,000 plus sales leads and counting

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DELIVERABLES

SOCIAL MEDIA MANAGEMENT

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Aster

Making and visualise
as creative as their
craft.

Founded in 2011, marketing pioneers with more than 15 years of experience in the industry came together and formed Boopin in the heart of Dubai, we are one of UAE’s fastest growing full-fledged local to now global media agency as we unveil our subsidiary branches in Singapore, India, and Cyprus.

Since inception, we’ve dedicated ourselves to bringing tailored, effective & distinctive communication services and business solutions to all our clientele.

TIMELINE

Aug 2019

DELIVERABLES

WEBSITE DESIGN / DEVELOPMENT

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WMK Global

The brand WMK was set to be a trademark, exclusively distributed by one of the major players of hospitality supplies in the MENA region. They were striving for their business growth and targeting the global world. Boopin then comes up with an aesthetically pleasing website, which contains all the crucial business information along with a complete catalog.

TIMELINE

Mar - May 2019

DELIVERABLES

WEBSITE DESIGN / DEVELOPMENT

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Blu Stone Management

Blu Stone Management is an investment management firm that manages and develops the full asset allocation spectrum with an in- house focuses on private investments. Since an increased number of clients use the internet to get the best investment plans, it makes good for Blu Stone Management to be found. Then Boopin comes up with an idea of designing and developing a good investment website to engage the viewers and turn them to contact Blu Stone Management for their services.

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