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Nissan Patrol 2020 Launch

Aim
To sell 180 cars in the UAE market in the first launch months though Online Leads

Challenge
Parallel Patrol 2019 model liquidation campaign with an attractive offer

Strategy/ What did we do differently
Audience analysis and adapting creative approach for the same with highlighting as Off-Road car
Targeting specific nationalities like Emiratis and mid-aged men with interest in business and interest in sports events, watch videos of extreme sports on YouTube

Results
2300+ online leads in one month
200+ cars sold including upgrades from Patrol 2019

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