SINO Singapore Tianjin Eco-City
The Sino-Singapore Tianjin Eco-city (SSTEC, simplified Chinese: 中新天津生态城; traditional Chinese: 中新天津生態城; pinyin: Zhōng-Xīn Tiānjīn Shēngtài Chéng) is the result of a collaborative agreement between the governments of China and Singapore to jointly develop a socially harmonious, environmentally friendly and resource-conserving city in China.
Designed to be practical, replicable and scalable, the Tianjin Eco-city will demonstrate the determination of both countries in tackling environmental protection, resource and energy conservation, and sustainable development, and serve as a model for sustainable development for other cities in China.
The problem faced by Tianjin Eco-city was it’s location which is located 40km away from Tianjin’s City Centre. Unless you are already working in Tianjin Eco-City, you would probably not consider investing an apartment there. They also faced challenges in attracting businesses to setup within Eco-city
Boopin was tasked to undertake the responsibility of developing a whole new brand image to the masses, highlighting the perks of investing, living and working in Eco-city through a series of above and below the line ad campaigns.
Since the series of branding campaign started, the population of Eco-city grew from a mere 5,000 residents to approximately 120,000 residents today